vanpauline

The Dutch brand vanPauline is a direct reflection of the taste and creativity of founder Pauline Bogaards. Bogaards, a mother of two children herself, had been looking for toys and children's clothing that matched the wishes of her son and daughter for some time, but kept coming up just short of what she was looking for.

An own label, trendy prints, and neutral colors turned out to be the solution. On baby toys, children's clothing, or outdoor toys, Pauline's designs were a hit not only with her own children, but also with other mothers. What started as a modest online shop has now grown into a trendy children's brand for babies, toddlers, and preschoolers.